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The Importance of a Financial Planner: Building Wealth With a Roadmap
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The Importance of a Financial Planner: Building Wealth With a Roadmap

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Contributed by Our Financial Planning Partner Network

Certified Financial Planning Specialists

6 min read·February 2025

Most people manage their finances reactively — saving when they can, investing when they remember, and hoping it all works out. A financial planner changes that equation entirely. By working with a qualified financial professional, you gain a proactive, comprehensive strategy that accounts for your income, expenses, goals, risk tolerance, tax situation, and timeline. The result is a financial life that's intentional rather than accidental.

What Does a Financial Planner Actually Do?

A Certified Financial Planner (CFP) is trained to look at your entire financial picture — not just your investments. Their work typically covers:

  • Retirement planning: How much do you need to retire comfortably? What accounts should you be using (401k, IRA, Roth IRA)? When should you start drawing Social Security?
  • Investment management: Building a diversified portfolio aligned with your risk tolerance and time horizon.
  • Tax planning: Structuring your finances to minimize your tax burden legally and strategically.
  • Insurance analysis: Ensuring you have the right types and amounts of coverage — life, disability, long-term care — without overpaying.
  • Estate planning coordination: Working with your attorney to ensure your financial plan and estate plan are aligned.
  • Education funding: 529 plans and other strategies for funding college expenses.
  • Debt management: Prioritizing debt payoff in a way that maximizes your net worth over time.

When Is the Right Time to Hire a Financial Planner?

The honest answer is: now. The earlier you start working with a financial planner, the more time compound interest has to work in your favor. That said, certain life events make the need especially urgent:

  • Getting married or divorced
  • Having children
  • Buying a home
  • Receiving an inheritance
  • Starting a business
  • Approaching retirement

Fee-Only vs. Commission-Based Planners

Understanding how your financial planner is compensated is critical. Fee-only planners charge a flat fee or hourly rate and have no financial incentive to recommend specific products. Commission-based planners earn money when you purchase financial products they recommend, which can create conflicts of interest. Fee-only, fiduciary advisors are legally required to act in your best interest — always ask whether your planner is a fiduciary before engaging their services.

How Insurance Fits Into Your Financial Plan

Insurance is not separate from financial planning — it's a foundational component of it. Life insurance protects your family's financial future. Disability insurance protects your income. Long-term care insurance protects your retirement savings from being depleted by healthcare costs. A good financial planner will assess your insurance needs as part of your overall plan, and a good insurance agent will coordinate with your planner to ensure your coverage is appropriate. At Ameson Insurance Group, we regularly collaborate with financial planners to ensure our clients have the right coverage to support their financial goals. If you'd like an insurance review as part of your financial planning process, contact our team today.

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